Customer Relationship Management (CRM)

"CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones. CRM includes many aspects which relate directly to one another." - Wikepedia

In order for companies to understand what their customer wants and needs the CRM portion of our solution represents the ultimate communication tool. It is an integral part of product development and distribution cycle, as well as, integrated sales and marketing tool.

The system Improves communication between departments, sales / marketing, and customers Gathering and storing customer information Increasing customer feedback Manages change requests Quality assurance Process development Tracks all changes

Collaborative CRM's ultimate goal is to use information collected by all departments to improve the quality of services provided by the company.